Hook, Story Offer Framework
What is this copywriting framework
In business, it’s all about getting people to buy into your idea. And to do that, you need a great hook. But not all hooks are created equal. In fact, some can be downright ineffective. “A hook is something that will get someone’s attention,” said Kent Lewis, a venture capitalist at Crestview Partners. Lewis would know; he’s seen hundreds — maybe even thousands — of pitches in his career. “The thing you need to remember is that your hook is going to be the first thing they see.” That’s why it’s important to make your hook count. “The hook needs to be compelling. Why are you writing this blog? What problem are you trying to solve? What will the reader get out of it? These are the questions that good blogs answer in their introduction. They set the tone for the rest of the piece by answering these questions right away.
In this blog post, you’ll learn how to create the perfect hook for your blog in three steps:
Step 1: Write a compelling headline. Your headline is your hook. It needs to say why the reader should read your blog. A good headline reads like a little story in itself. It doesn’t have to include the words “hook” or “story” to make it effective. But it should compel the reader to keep reading and find out more about what you have to say. Look at these examples: “10 Mistakes to Avoid When Opening an Etsy Shop” or “5 Things You Need to Know Before Selling on Amazon.”
Step 2: Write an introduction. Your introduction should tell the reader what your blog is about and why they should read.• What are your goals with this post? What do you want your readers to get out of it? This is usually where you talk about the problem you’re solving and why it matters to the reader. It’s also where you want to tell them why they will benefit from reading your blog.
• Tell your readers what your blog is about. They’ll want to know right away.
• What are your goals with this post? What do you want your readers to get out of it? This is usually where you talk about the problem you’re solving and why it matters to the reader. It’s also where you want to tell them why they will benefit from reading your blog.
Step 3: Write the solution.• What is your solution? How do you solve the problem that you’re writing about? Make sure to include specific examples that illustrate your point. This is where we start to see a solution in action.
• Tell your readers how to implement the solution. You want them to take action after reading your blog post.
• Conclude by summarizing the problem and solution.
Step 4: Propose a solution.
• The problem statement should describe your proposed solution(s) to the problem. At this point, you won’t be focused on finding a single solution, but you should have a solid grasp on the causes of the problem and be prepared to propose practical approaches to understanding and remedying it.
• “If you neglect this step, you may not be taken seriously.”
That one step is The proposal step in which you elaborate on the specifics of your plan to solve that problem. What makes it different from a mission statement is that it’s specific enough to be actionable but not so detailed that it paralyzes you from moving forward.
Step 5: Explain why your solution is the best one. This is where you describe your unique perspective on the problem and explain why your solution is the best one for your audience. You should show that you understand their pain points, but also address what makes your solution stand out from the competition. Don’t be afraid to show off your knowledge here.
Step 6:
“In this step, you want to show why your solution will work.”
Now you want to focus on describing how the solution works in practice. You should also try to anticipate any potential objections from your readers and address those concerns directly. This section should be very thorough to make sure that people understand exactly what they’ll be getting if they follow your advice.
Step 7: Transitioning to the call to action.
Here you want to outline exactly how people can start solving their problem, including links to more information or specific actions they can take.
“Ask them to show it to family and friends affected by the policy problem. You can also ask them to share it on social media.”
After you’ve gone through these steps a few times you’ll begin to see a pattern emerge that will help you draft an effective blog post every time. Try to have someone else proofread your post as well to catch any mistakes before you publish. Once you get feedback, you can go back and edit as needed. Following these seven steps will help ensure that your blog post is useful to the reader as well as compelling enough for them to share it with others. Finally, remember to refer back to your outline as you continue to write to make sure you stay on track and don’t go off track as you get into the details.
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